Social media is innovation. As long as you can creatively
express your message to masses; you’re on for the long haul in the industry.
Face book, Twitter and Instagram are awesome social media
tools to spread awareness about your product or brand via fun photos and
matching captions that lead users to like your brand page. But would you want
your users to stop there? Just with an outline with what you have to offer them? No. Enter Google +
Here are 5 reasons why digital marketers should start
focusing on Google + to retain fans in a long term association.
1. <a href="http://en.wikipedia.org/wiki/Community_(TV_series)"> Community Bond</a>:
The reason fans like you on Face
book and follow you on twitter is because you are valuable to their information
banks. Let’s say, you’re an entertainment channel; you entertain your fans via
regular and timely updates on what’s hot in the industry. However, wouldn’t it
be great to direct your fans to even bigger and better opportunities?
Like how about getting your brand to join in on Google + BlogSpot and
write in detail what the Face book twitter update was about in relation to news
highlights, latest gossip, rumors, breakups, video & movie release etc.
This way you’re providing fans convenient and up-to-date information and
they’re satisfied with you as there’s no looking out for more info elsewhere.
Thus, you both will become best friends forever!
2. Content marketing
Google+ is a complete marketing tool to sell your content because not
only does it offer you a timeline to keep your followers updated with your
latest findings. But it also gives you an opportunity to pick and use to your
advantage –Blogspot
It’s a great platform to showcase your content to your audience.
3. Hangout
It’s one of the main reasons why brands and entrepreneurs need to get on
Google + now! Whether you’re a rising star of a chef or then a service provider
–News reporter; hangout is a media tool you should use to gauge mileage for
your business.
A personal connect is all you want in this fast moving industry where
fans won’t bother remembering you until you've successfully managed to make
them your loyalists. Hangouts are a great way to talk about your business with
fans, even have feedback from them instantly on what they think about your
brand’s current stats
4. Google Ranking
One main advantage to use Google+ seriously is because if you’re content
marketing through their tool, it helps your chances better to rank in the top
most listed businesses of your domain.
It also gives you option to make your reach global or local.
5. Google Authorship Markup
For all the talented writers out
there, go get your Google authorship markup right away. All those complaints of
continuous plagiarism will last no more. If someone steals your work, you can
simply sue them.
However, chances are if your work
is copy written and marked by dear Google then you need not worry at all because
with authorship markup, the original author will be pushed to the top of the
search results over content scrapers.
Study in style,
Rockkomilla
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