United By Provocation

If we, as a generation don’t speak up for our liberty, who will?

 The audacity of racists, the audacity of conservatives, the audacity of the Government and the guts of uptight patriarchy around the globe that’s let us to inherit the shamefulness of biasness against true liberty and freedom of speech. Why then should modern mindset brands not stand up for its people in the face of a democratic crisis rooted deep within system s to out maneuver dissent of any kind?

We claim our right to speak up against atrocities that threaten our very premise of living decently. Think about it. As a brand United Colours of Benetton has always provoked the society to read between lines and has made a resilient effort to encourage progressive and non-bias perception. Truly, its fashion is classic and made for the discernible eye that relies on a good heart behind its every cardigan. The palette of colours that dominate their fashion has always demanded to feel liberated soaked in timeless freedom of style.

The brand has always been at the forefront of progressive thinking through its provocative advertisements .It has truly not been about marketing a vintage brand but about reaching milestones to break taboos of all kind. Whether it’s about speaking up against racial discrimination or against the manipulative powerful, United Colours of Benetton has left shadows of ideals promiscuous enough to make a difference among its buyers.

 United By Harmony

Their recent campaign on #UnitedByHarmony breaks religious barriers and promotes inter-racial integration through this beautiful video to commemorate the true meaning of Independence Day.

One in diversity 

The above picture of the controversial ad ‘The Angel & Devil’ would be a topic of debate for many. But if you pay more attention to the provocation, it substantiates the inherent superiority of White over Black. SO what does it make you think? About racism? No. In fact, it portrays a picture of the fallen legitimacy of life for the Black yet this picture thrives of Unison in a prevalent situation.

What is brand philosophy if it doesn’t make heads turn? 

One Love, three colours

This one’s definitely for the fridge. Got your eyeballs rolling in shock? Well, if it doesn’t provoke you to think “Straight” in the sense of liberation from sexuality and interracial adoption then what will? The point behind this theatrical is to get you to think about peace and acceptance. The love for human and it doesn’t matter whether you’re black or white.

United Colours of Benetton is a veteran brand with over 900 stores in India alone. All of its adverts have been about promoting unity in the face of disparity. It’s has strived to bring about equality of every type and continues to lure consumers with its impeccable way of style to commemorate Unison and beauty every mile. 

Today brands stand for what they believe in and this brand has always been loyal to what makes you put on that thinking cap.

 It’s tasteful colour combinations and soft spoken yet bold fashion has always been the benchmark of sophistication and global admiration. Simple yet vibrant is the personality of its consumers and UCB has always painted its rainbow of fashion faithfully. It has provoked mindfulness in its audience and influenced them to think forward not backward. It has crafted its positioning beautifully across geographies considering sentiments of an idealistic and cosmopolitan society.